It’s the most wonderful time of the year, especially for marketers that know exactly how to target those holiday shoppers that are only starting to do their Christmas shopping right as the day itself steadily approaches.

This rings especially true for e-commerce businesses, as many shoppers end up having to go online to avoid the tide of other last-minute gift hunters at the malls and physical stores. In fact, surveys have revealed that 55 percent of last-minute shoppers end up planning to buy their gifts online within the last two weeks before Christmas Day. 

So, it’s the best time to kick off the white label PPC and social media tactics to high gear. Make those sales with some effective marketing techniques.

Provide Flexible Shipping Options

Not everyone will have the same time, resources, or even preferences when it comes to how they receive their orders. They just want to be able to secure a gift now and be sure that they’ll get it in time for Christmas. For this, you can answer the call with multiple shipping options.

For good measure, you can offer same-day shipping, pick-up on select sites, or even personal delivery. The various options will make it more attractive to shoppers that need a quick and convenient way to get their orders done quickly. If you’re going to put out ads (which is recommended), then you should consider highlighting your flexible shipping along with your products.

Send Out Those Targeted Emails

It’s during times like these that your email subscribers will truly come in handy. This way, you can provide curated offers to tried-and-tested consumers who already have an interest in your goods. This is just the perfect reminder to let them know they can always do their Christmas shopping with you.

People who join your email list are already more likely to buy from you if you give them that extra nudge, so go ahead and get those holiday emails out with your star products, promos, and shipping deadlines.

Offer Special E-Gift Cards

Because of the last-minute panic, many frantic shoppers may just want to opt for digital presents. It’s a sure bet that they won’t run out, and they know they can get it immediately. For this market, you’ll want to present e-gift cards. Promote them as the perfect present to give, since they are easy to acquire and will provide the recipient with more freedom to choose the products they really want.

Because this nixes the worry of delivery times, last-minute shoppers and sellers alike can benefit from e-gifts. It even keeps the space open for shoppers still looking for gifts to give on the day of Christmas itself.

Promote Popular Holiday Purchases

In the hurry to get something, many buyers just want a gift-buying guide. Answer these needs and use them to highlight popular purchases made on your platform throughout the holiday season. It can get you more sales because you can already cut down on what they need to think about.

Conclusion

Using the right channels, proper PPC content, and affordable SEO solutions, you can really whip something up that will get you those sales during the last dregs of the holiday season. With procrastinators coming out tenfold to try and get their Christmas shopping in order, a timely campaign can definitely result in some conversions.

Capture your market with ease using a full-service digital marketing agency. Contact Social Cali for affordable SEO, content, and marketing services across the board.