Pay-Per-Click (PPC)

PPC Management Services for more traffic & conversions

Goal Focused PPC Management Services

We at Social Cali provide Pay-Per-Click (PPC) Management services that will help your business quickly gain new customers. This is done though highly effective advertising on the search engines. When consumers search for the products and/or services you provide on Google or Bing, we ensure that your website appears front and center. 

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PPC Agency Services

Our PPC Management Services can accelerate your business growth in two ways: 

Attract high-quality traffic raising your conversion rate:

By generating a constant stream of high-quality traffic your conversions will dramatically increase. There are more than 3 million Internet searches every day, which shows you how many people are searching for ways to meet their needs. A portion of those needs could be fulfilled by your business. With our PPC Management Services, we can help your business immediately attract new customers. 

Generate instant results:

With expert pay-per-click (PPC) advertising, your website can enjoy a substantial increase in quality traffic, generating instant results. Paid search ads can ensure that your website listing will instantly appear on the first page of Google. However, you need to know that you are paying for each click-through on your ads. This is why it’s vital that a high percentage of these clicks become conversions. Furthermore, you must ensure that your cost-per-conversion doesn’t exceed your customers’ value. 

Fact: Unless you have a lot of training and experience in managing PPC campaigns, it’s best to outsource it. While it may be easy to start a Google Ads campaign, it’s very difficult to effectively optimize it to generate conversions. 

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PPC Management for Small Businesses

ppc management company

Google Search Ads

Use the Google Search Network to place ads on the search engine results pages (SERP). When your audience searches for businesses like yours, your ads will appear to direct traffic to your website.

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Google Remarketing Ads

Remarketing ads are banner ads used to stay in front of your recent website visitors to increase conversions. The more times people see your brand, the more likely they are to buy.

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Google Shopping Services

Google Shopping Ads are used by eCommerce businesses that are selling products online. These ads appear in the search engine results, and typically drives traffic to your website at lower costs.

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Our PPC Management Services consists of a 6-step process:

#1: Assign your account a dedicated Advertising Specialist

We will assign a highly skilled Google Ads specialist to manage your PPC ad campaign. This is someone who has extensive training in Google Ads with a solid track record of running successful ad campaigns. After learning about your business, we will develop a strategy for best results. 

#2: Identify the keywords offering the best ROI

It’s important to determine which keywords would be most cost-effective while still being highly effective. It takes research to find which keywords relate to your business and are not too expensive. Keywords are the words people type into the search bar on search engines to find what they are looking for. Thousands of keyword search terms must be researched in terms of traffic, competition, and price per click. Only the most effective keywords will be chosen for your Google pay-per-click (PPC) Ad campaign. 

#3: Analyze competitive ad campaigns

It’s always wise to watch what the competition is doing. We will keep a close eye on your competitors, evaluating their online ad campaigns. Once we see their strengths and weaknesses, we can better develop a more effective strategy for your campaign.

#4: Create Your Ads

We want to ensure that the pay-per-click (PPC) ads we create will garner the results you are looking for. Each ad will have a distinctive headline and copy that will be highly relevant to specific keyword search terms. We will also conduct A/B split tests on the ads to identify which ones perform best. 

#5: Monitor your ad results and optimize accordingly

It’s important that we immediately identify which aspects of your campaigns are not performing well. When we see declining results, we will spot this right away and pause these ads. If needed, we can launch fresh ads to keep generating results. 

#6: Issue monthly reports to convey results

It’s important that you stay informed on how your pay-per-click (PPC) ad campaigns are performing, which is why your ad specialist prepares a monthly report for your review. Also, each of your ads has conversion tracking installed. This allows us to show you exactly how many conversions your ads are generating thanks to our PPC Management Services. 

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Why Choose Social Cali for PPC Management Services?

We specialize in managing PPC ad campaigns.

We have been successfully running search engine ad campaigns for years. We have the knowledge and experience you need to get the best ROI. We understand how PPC works in terms of the type of copy, headlines, and most effective keywords. We do A/B split testing, continuous conversion optimization, plus retargeting for optimum results. This is why we are known for providing the most effective PPC agency services. 

We offer low-risk affordable contracts

Social Cali has built a reputation based on honesty and integrity. We seek to earn your trust by providing you with the results that can help grow your business. 

We provide you with the most for your money

Using your entire marketing budget for an agency is a risk you shouldn’t have to take. We never ask our clients for an expensive retainer. Instead, we ask you to pay for the actual cost of our services and use the balance of your budget for paid ads. This allows us to help you get started. 

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Frequently Asked Questions

RESULTS
  • What type of results can I expect?

    The key performance indicators we look at are website traffic and conversions. We will evaluate how much traffic your website is receiving, and how many people actually converted into the desired result.

  • How much traffic can I expect?

    The amount of traffic each month will vary. It depends on 1) how effective we make your campaign and 2) your advertising budget. The more fuel we have in the tank, the more results we can generate for you.

  • How many conversions can I expect?

    The amount of conversions will also vary. We will be able to track the amount of conversions from our ads. This will allow us to use performance data of our ad campaigns to make gradual improvements. In consideration of this, we believe your conversion rate will increase over time.


    However, it is important to note that there are external factors that impact conversions that we do not control. This includes the price, product quality, website destination, and market you are competing in.


  • Isn’t it expensive to advertise on search engines like Google?

    It can be expensive to advertise on Google. This is because they have a pay-per-click model, which means you pay each time someone clicks on your ads. However, this traffic is often high quality. The people you are advertising to are in search of your products or services, which is often worth the price.


    We recommend our clients to consider the average lifetime value of a customer for their business. Once you understand this, identify the maximum you are willing to spend to acquire one customer. With an experienced paid search manager, we believe we can help you acquire customers at a profitable rate over time. Check out our Google Ads Pricing.


CONTRACT & SETUP FEES
  • How long are the contracts?

    Your account will be serviced on a month-to-month basis. You have the option to cancel at anytime with a 30 day written or digital notice. After 30 days, we will cancel all services and return any information we have back to you.

  • Are there any setup fees?

    There is a one-time setup fee. It is primarily for getting you setup on our end to run your campaign. We will set you up in our search engine systems, analytics systems, and other administrative tasks. We will also set up any necessary advertising accounts for you.

SERVICE & WORKING TOGETHER
  • Who will be working on my account?

    You will be assigned a dedicated social media manager. This person is trained in social media marketing and is likely to have experience working with clients similar to your industry. This person will be your main point of contact. All of our social media copy and graphics go through an internal review process to ensure that you receive quality work every time.


  • How will you learn about my business?

    We will learn about your business by sending you a questionnaire. Upon completion, we will schedule an onboarding call with you to discuss the questionnaire and any additional questions you may have about your business. After the kickoff call, we will do more research and develop a strategy that is specific to your business.


  • How will you create ads that fits my business?

    In the questionnaire, we learn more about your ad preferences. In the strategy we develop for you, it will specify the advertising approach that we will use for your business. If you approve this approach, we will start developing the ads in an ad calendar. You will have an opportunity to review all advertisements in advance before it is published.


  • Do I have to provide you with content for advertisements?

    No, you do not have to provide us with content. However, if you have content, we are happy to use it.


    Your paid search manager can develop unique advertisements that fits your brand. We have access to stock photography, simple design software, as well as relevant news sources. We can use this to develop advertisements to engage your audience.


  • Will you monitor the ad campaign to make sure we do not waste any money?

    Yes, your paid search manager will be monitoring your advertising campaigns daily. If ads are not performing well, we will pause them and tweak your campaign.


    In addition, your paid search manager will be optimizing your campaign as time progress. In most situations, we are running A/B split tests in your ad campaign. This is the process of testing multiple variations of your ads, and the audiences for the ads. By testing different combinations of ads, we are more likely to identify areas of efficiency.