Social Media Advertising for more traffic & more conversions

Social Media Advertising Services

Social Media Advertising Services with Proven Results

For an ecommerce business to succeed in the digital age, an effective social media marketing strategy is needed. Our social media advertising services can help you reach your audience on social media and achieve immediate results. We can ensure that your products and/or services are presented to thousands of people who have already shown an interest. We can help you target your audience with the most-cost effective type of online advertising utilized today. 

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Social Media Advertising

What Our Social Media Advertising Services Can Do

Help You Use Your Ad Budget Wisely

Done right, advertising on social media can be the most cost-effective place to advertise today. Studies show that by spending $5 you can reach up to 1,000 people. When you compare what our social media advertising services can achieve to the results from traditional media, we are 1/3 the price. 

Ensure That Your Ads Reach Your Target Market

We can ensure that your ads on social media are targeted to reach your audience, based on the following: 


  • Demographics - Social Cali will use laser-targeting techniques in advertising to people who have shown by their online behaviors that they are interested in your types of products and services. We can target audiences in specific locations, age groups, income levels, and etc.
  • Your Email List - Using your own email list, we can design and deliver custom ads to your database. If your list consists of prior leads or past customers, these ads will generate new referrals and repeat business.
  • Visitors to Your Website - We can place ads in front of people who recently visited your website by adding pixels to your website to retarget those visitors. Studies show that just 1-2% of visitors will buy on their first visit. By retargeting these people for ads, you can increase your overall conversion rate. 

Effective Social Media Advertising Can Generate Quick Results

Our social media advertising services have proven to be extremely effective in generating fast results. By reaching your target audience where they are online you can instantly increase followers and engagement, which quickly leads to more website traffic. 

Note: Social Cali examined the social media ad accounts of 100 small businesses. We found that 95% of them were optimized incorrectly, causing them to waste much of their ad budget. 

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Our Social Media Advertising Services

Social Media Advertising for Small Businesses

Social Media Advertising

Facebook Advertising Services

Our social media advertising services can help you reach your audience on Facebook, which is the most effective social media platform. This in turn will drive targeted traffic to your website. Whether you have a B2C or B2B business, you can reach your target audience on Facebook. 

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Instagram Advertising Services

By advertising on Instagram, you can visually engage your audience with jaw-dropping images depicting your products and/or services. Instagram’s news feed is one of the most effective places to advertise and Social Cali can help you get great results. 

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Pinterest Advertising Services

Our social media advertising services can help you target people searching Pinterest for pins related to the types of products and/or services you offer. This is the most effective social media ad platform for reaching women and consumers looking for retail goods. 

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LinkedIn Advertising Services

Decision makers and industry-specific decision makers can be found on LinkedIn. So, if you are running a B2B company and are trying to increase awareness, web traffic, and conversions, Social Cali can help you achieve this with LinkedIn advertising. 

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Social Media Advertising Services:  Our Step-by-Step Process

#1:  An Experienced Social Media Advertising Manager Will be Assigned to Your Account

We will assign a skilled social media advertising manager to help you increase results while decreasing your costs. With Social Cali social media advertising services, you will have a highly experienced ad specialists assigned to handle your social media ad campaigns. They will learn all about your business, develop an effective strategy, create the ads, and run your campaigns. 

#2:  Develop an Effective Advertising Strategy

It makes no sense to spend money advertising on social media unless you have an effective overall strategy. Social Cali will develop a straightforward ad strategy to grow your business. It will be made up of effective advertising funnels that persuade strangers to visit your website. With increased web traffic and conversions, your business will grow. 

#3:  Design Engaging Ads

For ads to work they need to entice visitors to click on them. We have a highly skilled team of ad specialists who will write your headlines and copy while creating the images that will be seen in your campaign. Social Cali also uses A/B split testing of ads to clearly identify which ones get the best results. 

#4:  Constantly Monitor Your Ads While Reoptimizing

Our job is to quickly identify which ads are performing poorly. This requires daily monitoring of your campaign. If results start dwindling, we will immediately detect it and put a pause on low-performing ads. At the same time, we will launch new ads to continue generating results. 

#5:  Regular Communication & Reporting

It's important that you be informed on how well your paid social media ads are performing. Your ad manager will communicate with you on a regular basis and prepare monthly reports for your review. Furthermore, conversion tracking will be installed on your ads, so that you can see how many conversions are being generated from your campaigns. 

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Why Use Social Cali’s Social Media Advertising Services

√   We Are the Experts When it Comes to Online Advertising

We live and breathe social media ad campaigns all day, every day. We have the experience you need, backed up with proven results. We know how to write the most effective headlines and copy with the right keywords. We understand the importance of A/B split testing, reoptimizing, and retargeting. Social Cali has already figured all this out, which means you don’t have to! 

√  No Long-term Contracts

We know that we must earn your trust and therefore offer low-risk short-term contracts. This way you will know how dedicated we are to getting you the results you need to grow your business. You will find that Social Cali is a company of the utmost integrity. We’ve built our reputation over many years of providing the best in social media advertising services. 

√  Get the Most for Your Money

Breaking the bank to pay a social media agency makes absolutely no sense, which is why we don’t ask for a high retainer. We can get great results by charging you our standard fee for our social media advertising services. This leaves you with money for an effective paid ad campaign. 

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Frequently Asked Questions

RESULTS
  • What type of results can I expect?

    The key performance indicators we look at are website traffic and conversions. We will evaluate how much traffic your website is receiving, and how many people actually converted into the desired result.

  • How much traffic can I expect?

    The amount of traffic each month will vary. It depends on 1) how effective we make your campaign and 2) your advertising budget. The more fuel we have in the tank, the more results we can generate for you.

  • How many conversions can I expect?

    The amount of conversions will also vary. We will be able to track the amount of conversions from our ads. This will allow us to use performance data of our ad campaigns to make gradual improvements. In consideration of this, we believe your conversion rate will increase over time.


    However, it is important to note that there are external factors that impact conversions that we do not control. This includes the price, product quality, website destination, and market you are competing in.


  • Isn’t it expensive to advertise on search engines like Google?

    It can be expensive to advertise on Google. This is because they have a pay-per-click model, which means you pay each time someone clicks on your ads. However, this traffic is often high quality. The people you are advertising to are in search of your products or services, which is often worth the price.


    We recommend our clients to consider the average lifetime value of a customer for their business. Once you understand this, identify the maximum you are willing to spend to acquire one customer. With an experienced paid search manager, we believe we can help you acquire customers at a profitable rate over time.


CONTRACT & SETUP FEES
  • How long are the contracts?

    We offer initial contract terms of 3 months. After the initial contract term is complete, your account will be serviced on a month-to-month basis. You have the option to cancel at anytime with a 30 day written or digital notice. After 30 days, we will cancel all services and return any information we have back to you.

  • Are there any setup fees?

    There is a one-time setup fee. It is primarily for getting you setup on our end to run your campaign. We will set you up in our search engine systems, analytics systems, and other administrative tasks. We will also set up any necessary advertising accounts for you.

  • How long does it take to get started?

    If you are ready to get started, contact us. One of our sales consultants will help you identify the best plan of action and develop a proposal for you. Upon your approval, we will send you a contract and get your campaign started asap.

SERVICE & WORKING TOGETHER
  • Who will be working on my account?

    You will be assigned a dedicated social media manager. This person is trained in social media marketing and is likely to have experience working with clients similar to your industry. This person will be your main point of contact. All of our social media copy and graphics go through an internal review process to ensure that you receive quality work every time.


  • How will you learn about my business?

    We will learn about your business by sending you a questionnaire. Upon completion, we will schedule an onboarding call with you to discuss the questionnaire and any additional questions you may have about your business. After the kickoff call, we will do more research and develop a strategy that is specific to your business.


  • How will you create ads that fits my business?

    In the questionnaire, we learn more about your ad preferences. In the strategy we develop for you, it will specify the advertising approach that we will use for your business. If you approve this approach, we will start developing the ads in an ad calendar. You will have an opportunity to review all advertisements in advance before it is published.

  • Do I have to provide you with content for advertisements?

    No, you do not have to provide us with content. However, if you have content, we are happy to use it.


    Your paid search manager can develop unique advertisements that fits your brand. We have access to stock photography, simple design software, as well as relevant news sources. We can use this to develop advertisements to engage your audience.


  • Will you monitor the ad campaign to make sure we do not waste any money?

    Yes, your social media manager will be monitoring your advertising campaigns daily. If ads are not performing well, we will pause them and tweak your campaign.


    In addition, your social media manager will be optimizing your campaign as time progress. In most situations, we are running A/B split tests in your ad campaign. This is the process of testing multiple variations of your ads, and the audiences for the ads. By testing different combinations of ads, we are more likely to identify areas of efficiency.