Social Cali will help you create the type of marketing content on your various online channels that will drive traffic to your website. These would include the search engines, social media, and/or your email campaigns. We have highly skilled content writers who will produce content that your audience finds relevant and engaging. The goal is to build trust and encourage conversions. Our content marketing services include developing a strategy, writing the content, editing, and publishing it on your website and across your social media channels as appropriate.
Content is and always will be king. By creating compelling, relevant content that strikes a chord with your readers, you gain their trust. The more content your readers consume from you, the more apt they are to do business with you.
Here are several more reasons why it’s important that you invest in good content marketing services:

Content marketing has proven to be less expensive and more effective than other more traditional types of advertising. It has also been shown to encourage conversions. Social Cali’s content marketing service will produce the type of content that gets results while improving your overall online marketing efforts.
The first thing our content marketing agency does for a new client is to create a unique strategy. We do this by researching your audience’s persona and learning as much as we can about your customers. This helps us determine the type of content that they will find appealing. We will also create a blog calendar that shows you what topics we will cover and exactly when these blogs will be posted. Before the content is published, we will send it to you for approval.
You can expect that all your content will be professionally written, proofread, and edited before we publish it internally. This ensures that you consistently have high-quality content. All content is published on WordPress or a similar CMS. If you use another website to host your content, we are happy to create a blog for you on WordPress that can be added to your website.
We automatically distribute your content across your social media where appropriate, on Facebook, Twitter, Instagram, YouTube, Pinterest and Google Plus. If you want a more robust distribution strategy, you can utilize our social media management and social media advertising services as well as our email marketing services or any combination thereof. Adding these services will increase your audience.
Social Cali will report back to you on a monthly basis with a comprehensive content marketing report that will explain how everything is performing. This report will show how much your website traffic has increased and the amount of time each new user is spending on your site as well as other metrics.
In addition to managing your content marketing campaigns, we provide a full range of services to help grow your business. Each type of service builds upon the others. For example, our advertising services will work to drive traffic to your website (content). Our social media management combined with our social media advertising services work to distribute your content more widely. By using our full range of services, every aspect of your digital marketing strategy builds upon the other to increase results.
Our content marketing agency takes pride in having built a reputation for honesty and integrity. We will earn your trust by providing outstanding work that gets results. We have no need for an expensive long-term contract.
We work with a lot of small to medium-sized businesses that cannot afford to spend a fortune. We will put together a content marketing strategy to fit your business and your budget. This saves you the cost of hiring a full-time employee to handle your digital marketing. We are a full-service agency with the knowledge and experience to get you the results you want at a price you can afford.
In terms of performance indicators, we expect an increase in website traffic and number of conversions. We will analyze how much web traffic you are getting, and how many visitors have taken the desired action (converted.)
Most small businesses post a weekly blog. Every business is different, so the volume of content, and/or number of blogs varies widely. The goal of content marketing is to drive more website traffic, build brand awareness, and increase engagement. So, the reasoning goes that the more content you post, the more chances you have to achieve these goals. Some small businesses post new content daily, whereas others send out emails every week or month.
Most blogs are between 500 and 1000 words and it’s the client who determines the preferred length. We have clients that request longer blogs with detailed content, and others who prefer shorter blogs that they post more frequently.
Our initial contracts are for 3 months. Once the initial phase is complete, we will provide services to you on a monthly basis. You can cancel any time by giving us 30 days written notice, which can be via snail mail or email. When 30 days have passed, all services will be cancelled and all the information we have on your company will be returned to you.
We will charge you a one-time setup fee. This is for setting you up in our analytics and search engine systems as well as your email marketing accounts. It also covers other administrative tasks.
Once you’re ready to begin, reach out to us. We will have a business development specialist contact you to determine the best plan of action. He/she will get back to you with a proposal and once you approve it, we will send the contract for your signature. Upon receipt, we will get started on your campaign.
You will be working closely with one of our digital marketing experts. This will be a highly skilled writer who specializes in content marketing who is very familiar with your industry from previous experience. This individual will be your primary contact. Furthermore, your digital marketing expert reports to their Director, who reads everything before it is sent for your review. This is how we make sure you receive our best work and that tough decisions are made in collaboration.
We send our clients a questionnaire to complete with all the relevant questions. Once you complete the questionnaire, we will schedule a phone call to discuss your answers and to ask further questions. After this call, we continue researching your industry in order to develop an effective strategy for your specific business.
The content we create for you will be based on the answers you provide in the questionnaire regarding your target audience and the type of content you prefer. The strategy we come up with will spell out the approach we will take in terms of your email marketing campaigns, blog posts, advertisements, and etc. The content we produce will be submitted to you in advance for your review and approval.
No, there is no need for you to provide us with any content. But if you already have content that you want us to use, we would be happy to incorporate it.
Your designated digital marketing expert is perfectly capable of writing unique content relevant to your brand. We have plenty of stock photos and images, great design software and an endless supply of news sources to draw on. Putting all this together, you can feel confident that the content we create will be of interest your audience.
Starting in 2009 with only one customer, we’ve expanded into a full-blown digital marketing agency providing outstanding services to thousands of companies.
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