Many local companies do not consider content marketing to be a viable technique for local SEO optimization. Therefore it's a perfect spot to stand out. This article will teach you how to produce local content to improve your website's overall search engine performance.

Creating Local SEO Content

You'll need to develop a plan for content marketing that incorporates keywords into your site's search engine optimization (SEO) efforts. Here are ten types of local SEO content you should be focusing on:

1. Blog Posts

Create blog posts linked to your target keywords. Each blog post should be around 1,000 words and include keywords. The content should be detailed and have testimonials about quality customer service, your expertise in a specific industry, or anything related to the post's topic.

2. Video Blogging

You can use video blogging to highlight your services if you are a local business. Creating a video to explain your products or services, why you're better than your competitors, and where your business is located is great for getting your message out to potential customers. (It's vital to be descriptive about your business location in the video).

You can create these videos by yourself or use an online video platform like Wistia or Vimeo to host the videos.

3. Case Studies

To illustrate your company's experience and the excellent quality of your service. Having your customers tell others about their unique experiences with your online business is a great way to build client trust.

According to a case study by Social Media Examiner, customers trusted case studies with an average score of 85 percent regarding how trustworthy the information presented is.

4. Infographics

Today, people tend to rely more on visual aids to learn something. It is where you can use infographics in your local SEO marketing plan. Using a site like Canva, you can create graphics and visual aids that can help your customers better understand what you're selling.

5. Ebooks

Interested in creating an ebook to help educate your customers? You can include more details about your products and services with an ebook. What's more, you can create an opportunity for you to capture your customers' contact information.

6. White Papers

Like ebooks, white papers are another excellent way to educate your customers about your products and services. White papers can be a perfect opportunity for you to get your website and company listed in the Top 10 rankings for your industry.

7. Local Listings

In many cases, Google displays local results in the results. You'll be able to list your company's name, address, and contact information in addition to your company's website and phone number.  You may want to update and correct this data. The more accurate your data is, the better your local search results will be.

8. Local Blogs

Consider joining a local blog when in need of publicity for your business. It's a great way to reach a new audience and broaden your horizons. For plumbers, joining a plumbing blog is a good idea because your customers will be reading it.

9. Link Building

For local businesses, link building is often overlooked as a viable SEO strategy for the region in which the business operates. Getting more relevant backlinks is one way to improve your search engine ranking. Identifying and contacting local blogs and businesses that your customers might read is the best way to get your message out.

10. Industry Newsletters

Do you know that submitting your company's news to an industry newsletter is a great way to attract new customers? If you're a plumber, for example, you can send out a newsletter about your latest projects. You'll be able to connect with a wider range of people and cultivate lasting business relationships.

Conclusion

In order to grow your business, you can maximize the use of search engine optimization. SEO is a marketing strategy that can help you attract more customers and increase sales. 

Get in touch with our team of SEO experts at Social Cali if you need professional SEO services! As a full-service digital marketing agency, we can help you with everything from Google AdWords and Facebook Ads to social media marketing, SEO, and even website design! Call us now!