Over the years, LinkedIn has become the go-to place for many individuals to network, find talents, and even do business. Essentially, anything concerning business can be done on LinkedIn. This includes anything from spreading brand awareness to even receiving more clients.

That being said, are you trying to optimize your LinkedIn profile to improve your Linkedin SEO to maximize results? If so, you're in the right place. There are plenty of tips and tricks that can be employed to do exactly that, and if you are wondering why such optimization is vital in the first place, it is to increase the chances of getting clients.

With that out of the way, here are some tips you can employ to optimize your LinkedIn SEO:

1. Utilize Hashtags

If you have creator mode enabled in your profile, you can add up to five different hashtags in the profile itself. This is important because hashtags are used to highlight what best represents you and your brand. For example, if you are a company that revolves around digital art, you can use hashtags like #digitalart or even #art. 

When using hashtags, make sure that your hashtags are directly related to what you're all about. Also, try not to make it too specific. Otherwise, the correlations between your hashtags and what you are all about can be a little cloudy.

2. Make Your Profile Public

LinkedIn SEO is all about making your profile as public as possible. The better the SEO, the more awareness people will have about your brand. Unfortunately, some people have actually mistakenly (or purposefully) disabled public visibility on their accounts. You need to make sure that this isn't the case with your profile. Otherwise, people won't be able to see your profile, let alone Google.

What happens if Google or other search engines cannot index your profile? You don't show up on search engine results pages! In other words, remind yourself to make your profile public!

3. Build a Keyword-Rich Profile

In any SEO effort, keywords play a vital role in connecting a user's search with what the website or, in this case, the LinkedIn profile is all about. For that reason, you need to conduct keyword research to identify which keywords are commonly used by users to look for competitors similar to yours. In doing so, you can utilize the same keywords in your profile, enabling your profile to be seen when people are looking for offerings that you have to give. 

On that note, if there is one thing you must never do, it is something called keyword stuffing. It'll only leave your profile looking unprofessional, and it will cause search engines to flag your profile for overusing keywords and hide your profile from search results.

Conclusion

While there are plenty of other ways to improve and optimize your LinkedIn profile, all of the above tips will help you do so effectively. As such, we recommend that you follow all the tips and apply them to improve your LinkedIn SEO. This way, you can maximize your online presence, bringing in more clients to get to know you more and opt for your products and services, helping you grow your business further. That said, if you are unsure as to how you will go about improving your LinkedIn profile, we highly recommend working with digital agencies that know their way around LinkedIn. This way, you can implement strategies that are guaranteed to work, giving you the results you want!

Social Cali is a full-service digital marketing agency in the US offering various services, including PPC management, web design, video production, and more, to meet commercial digital needs. If you are looking for social media marketing services and more to make the most out of your LinkedIn efforts, work with us today!