Placing an ad on Facebook is a gamble. You will never know if you will gain something from it or if the ad will just be a waste. However, you can prevent wasting your effort, money, and time by knowing the best practices in creating Facebook ads. But, if you’ve already posted an ad without knowing the best practices, it’s not too late to fix it. 

Most likely, if you know nothing about how to create an effective Facebook ad, your campaign will not perform. The only way not to waste your effort is by fixing the ad you currently have. Once you’ve known why your post is not performing and the fixes you can do, make sure to apply them to your future postings to have better ad performance. 

Here are ways on how you can fix your Facebooks ads that are not performing well: 

1. Target Your Ad to a Particular Set of People

Perhaps your ads are not performing well because they are not targeted to the right audience. Remember that not all people have the same interests. They will not engage in your ad if they don’t find it relevant for them. So when creating and posting your ad, make sure it is made for its targeted audience. You cannot please everybody, so prioritize those who are interested in your business so that you can gain impressions and engagements. 

2. Increase Your Ad Set Budget

Another reason why your ad is not performing well is maybe your budget ad is too small. A small ad budget can only reach a few audiences, especially if you’re running numerous ad sets with multiple ads. All your running ads will share the same budget. If they share, they will only get a small amount, which is insufficient for a wider audience reach. 

The only way you can fix this problem is to increase your ad set budget. Don’t limit the spending of your running ads if you’re aiming for an excellent reach, engagement, and impression. However, if you only have a limited budget, you can edit the target by narrowing your audience. 

3. Avoid Editing Your Ads Frequently

Your ads will definitely not perform well if you frequently edit them from time to time. As much as possible, wait for 24 hours before you make changes to your ad so that you can gauge if your ad is delivering or not. This way, you can also extract data that will be helpful for your future postings. 

4. Don’t Post Ads That Are Text-Dense

You must know that Facebook outright rejects ad images with text that takes up more than 20 percent of the frame. If Facebook lets your ad run even if it’s text-dense, it will probably not perform well. You can fix this by creating a post with minimal to no text at all. Check your ad first using the Facebook text overlay tool before you post it. 

Conclusion

Facebook ads can add value to your business; you just need to learn how to create a compelling post to get optimum results. Additionally, knowing how to fix your ad can give it a chance to perform better. If you’re knowledgeable about these things, you can apply them to your future postings, and you can avoid having to fix them again and again because they are already delivering well. 

If you are looking for a social media marketing company that can help manage your Facebook ads, Social Cali is what you’re searching for! We are a full-service digital marketing agency that delivers valuable digital marketing solutions for businesses of any size. We can transform your brand, help your company grow, and find innovative tools to keep your customers coming back for more. Get in touch with us today!