In today’s competitive world of online marketing, SEO has become one of the most effective ways to elevate your brand. However, the landscape is ever-evolving. It used to be enough to produce content, have a good website, and gain links. While that’s undoubtedly still part of your objectives, there are other ways to make your brand more visible and increase conversions. 

The effect of cutthroat marketing on consumers is both good and bad. They have so many brands to choose from, and while it can be fun to try different brands, consumers are looking for consistency. One trust brand they can rely on for most if not all they need in any given niche. This is why you should put more effort into increasing your branded search traffic.

Branded traffic is search traffic that comes from branded keywords. For example, imagine that your brand name was Pink Print and your products are athletic wear for women. Instead of customers searching “stylish athletic wear,” they search “Pink Print athletic wear.” The difference is huge and results in more conversions and brand recognition. People searching for terms with your brand name or related terms are often halfway convinced they would purchase from your store. 

So, how can you increase your branded traffic? Here are three simple ways to do it:

Use Digital Display Ads

When you’re trying to increase traffic to your website, the instinct is to double-down on your SEO. But branded traffic works together with your SEO, a more effective way to increase your branded traffic directly is through display ads. 

Display ads do a great job of increasing your brand awareness and letting people know who you are and what you can offer them in as little time as possible. When you start running digital display ads, you must keep track of your search traffic. See if there are any changes or improvements to your branded traffic. That will tell you if you’re going in the right direction or not. 

Have a Clear Voice

Branded traffic is dependent on how well-known or recognizable your brand is. It can be a little confusing where to direct your efforts when you’re working on your SEO and separately on branded traffic. Of course, all of your work contributes to both, and both strategies serve to boost the other. 

The end goal is to establish your name clearly and have a personality that customers can recognize immediately. If people have an easy way to recognize you, it wouldn’t be too far of a stretch to identify you as an industry leader, even if you’re not yet. You must walk the talk, and eventually, people will recognize you for it. 

Collaborate with Influencers

An easy way to get your brand’s name out there is by collaborating with relevant influencers in your industry. Not only do they hold some authority in the market, but they’re also naturally creative and talented at introducing new brands to their loyal customers. People are likely to try most things at least once if recommended by an influencer they know and trust.

Conclusion

Branded traffic goes hand in hand with your SEO. You need not apply different tactics or strategies to improve both, but you should know how your efforts affect them. Branded traffic guarantees you a top spot in search results. It’s perfect for increasing conversions and gaining new customers. As long you put effort into it, you can reap the benefits eventually.

SEO is essential for online marketing. If you are interested in boosting your brand awareness, gaining new customers, and expanding your business, we are here to help you. Social Cali is an SEO company committed to providing affordable and reliable solutions for our clients. To learn more about what we do, talk to one of our experts today!