Today, digital marketing plays a crucial part in helping businesses find their ideal customers. Online channels have allowed local businesses to gain regional, national, or even global recognition. Before you dive in or hire a digital marketing agency, you need to identify your target customers, know your products inside out, and be clear on your goals. Are you testing the waters with digital marketing? Here are things to keep in mind.



Customers Spend a Lot of Time Online

Today, more people pay attention to digital channels instead of traditional ones. Social media and video streaming have replaced newspapers and television as the primary medium of information and entertainment. According to Statista, there were 4.66 billion active internet users in January 2021, or nearly 60 percent of the world’s population. The internet is the hub for commerce today—if you aren’t online, you won’t maximize your growth.

Digital Marketing is a Broad Field

Having an online presence involves several distinct but related activities. When coming up with a marketing plan, you don’t need to have a strategy for all of them—you could, if you have the resources and energy for it. Otherwise, doing great at a couple of these will help you get your business in front of your ideal customers.

• PPC or Pay-per-click: This model of internet marketing involves the deployment of advertisements on display networks like websites and social media feeds. PPC is one of the quickest ways to get eyeballs on your brand, but it also requires precision. It’s easy to overspend on a PPC campaign—every time a user clicks your ad, you have to pay the publisher. So, you need to maximize your profits and specify your ad’s target audience.

• Social Media: Besides driving paid traffic, you can also use social media like Facebook, Instagram, and Twitter to promote your brand, communicate with customers, and handle customer feedback. A solid social media presence can drive interest in your brand, especially if you engage your audience well.

• SEO: Search engine optimization or SEO is one of the most critical aspects of building an online presence. It aims to attract organic traffic to your website and make it rank higher on search engine results pages. The higher your SERP rankings, the better your chances of growing your brand. SEO is a long-term growth strategy; enlisting the help of an agency providing SEO services should help you plan your approach correctly.

Its Outcomes are Cost-Effective

Measuring traditional marketing’s return on investment can be tricky. For example, industry experts generally believe that a 30-second ad on primetime TV will bring excellent returns for a business. However, there is no way of measuring the actual impact of that ad on a company’s total revenues.

With digital marketing, you can quantify nearly all aspects of a campaign, from generating awareness to closing and customer care. What’s more, digital marketing campaigns are more affordable than traditional ones, and they have a greater reach as well.

Conclusion

Today, businesses thrive when they have a solid online presence. Investing in a digital marketing plan allows a company to hone in on their ideal customers’ needs, present their business as the best solution, and measure the ROI on their efforts.

Stay on top of all aspects of your online marketing when you team up with Social Cali. We are a full-service NYC-based digital marketing agency, providing SEO, Google and Facebook Ads management, website design, and much more. Get a free digital marketing audit today—contact us, and let’s get started!