In the first part of this series, we have already talked about some of the myths involving PPC advertising. So to clear up misconceptions that are putting this useful and helpful strategy in a bad light, let’s debunk more PPC myths below.

Myth # 4: You Have to Use as Many Keywords as Possible

A frequent mistake business owners and marketers make in creating a PPC plan is using just about any keyword involving their brand, product, or industry. Yes, this strategy can help you reach more people, boosting your visibility online. But in the long run, you’ll discover that this kind of scheme only drives unqualified traffic to your post or site.

Furthermore, including many keywords might just result in you spending more money on clicks that will never convert. Thus, it’s wiser to opt for keywords that are relevant to your business or product. In this way, you’ll be able to attract potential customers who have an actual interest in what your company offers, making it easier to convert them into actual clients.

Myth # 5: You Will Have to Spend a Lot of Money in PPC

No, PPC is not free, so you will really have to shell out some money to launch a campaign. In addition to this, there are some industries wherein PPC is a luxury due to high costs brought on by stiff competition. As a result, many believe that this particular digital marketing tactic requires a lot of money.

While there are no avoiding marketing expenses on pay-per-click advertising, there is a way to reduce the costs that come with it. In fact, contrary to popular belief, you can actually set a budget for your ad. Most paid advertising platforms allow business owners and marketers to control the amount of money they spend on campaigns by setting daily, weekly, or monthly budgets. You can also change the allocated budget for your to guarantee a PPC ROI.

Myth # 6: You Can Only Run PPC Campaigns on Google

Today, Google is considered the most popular paid search platform, so most companies use it for promoting their products and services online. However, there are actually other platforms where you can launch white label PPC campaigns instead of what many people believe.

In general, you can use search engines like Yahoo and Bing. Although these are not as famous as Google, they do offer lucrative benefits that can help your business succeed. Moreover, you have a higher chance of ranking in these search engines because of fewer competitors you’ll have to outbid. You can also use social media applications such as Instagram, Facebook, and Twitter for a change of pace.

Myth # 7: You Can Get Instantaneous Results from PPC

Many business owners choose pay-per-click advertising due to the rumored immediate results that it yields. In fact, most people trying this strategy for the first time expect an instant increase in traffic and sales. But unfortunately, there’s no guarantee of how things will turn out in pay-per-click advertising.

Yes, it can sometimes deliver quick results. However, it can also take months before you get to notice any changes. It’s vital to understand that many factors affect the success rate of your PPC campaign. It can depend on how compelling your ad copies are and how much you are outbidding your competitors.

Conclusion

There are many misconceptions about pay-per-click advertising. And sadly, there are a lot of people who believe and follow these myths, resulting in failed attempts at this marketing tactic. Thus, if you’re planning on investing in paid advertising, it’s important not to believe what you hear from others. Do your own research or hire a PPC specialist to help.

Social Cali is a full-service digital marketing agency specializing in white label PPC and SEO. If you’re currently searching for a reputable and reliable firm that can help you enhance or boost your marketing efforts, then don’t hesitate to reach out to us!