These days, the internet has quickly become a significant part of our everyday lives. It’s a perfect platform to market a business, especially because almost everyone across the globe is on it. Each brand has the opportunity to become well-known in both local areas and even the global stage. However, because the World Wide Web is accessible to everyone, one significant challenge among enterprises of all sizes is rising up against the competition. 

Competing websites are everywhere—there are tons of businesses claiming to do what you do, and it can be incredibly difficult to differentiate yourself among these sites. With that said, how can you ensure that your web page stays visible? The answer lies in improving your SEO.

To help you understand the importance of SEO, we’ve crafted a two-part series discussing all there is to know about this core digital marketing strategy and the best practices to improve it.

What Is SEO, and Why Is It Important?

Search engine optimization (SEO) is the practice of improving your website to make it more visible when people look for products or services related to your business. It’s a fundamental digital marketing strategy that vastly increases organic (unpaid) traffic on your site.

Most people use Google to find what they are looking for, and SEO helps a web page rank higher in Google’s search engine results page (SERP). Because of this, the site becomes more visible and is more likely to generate traffic because users rarely visit links beyond the first page.

Although paid advertising can also help your website land a spot on the first page of Google, around nine out of ten results in the SERP are organic links with strong SEO practices. Investing in SEO is a better overall long-term strategy for digital marketing. You can also use it with pay-per-click (PPC) advertising to maximize traffic and lead generation, which can end in closed sales.

Improving Organic SEO: The Importance of Keywords

Keywords are the backbone of SEO. They are the words or phrases that people place in search engines to find the information they need. It’s best to feature one or two keywords in the text on each page of the website, as they have to describe what the web page is all about. 

Keywords come in different forms. There are “fat-head” or “short-tail” keywords, which are usually short search terms that are short, generic, and highly popular, while there are also “long-tail” ones that are highly specific and contain more words. An example of a fat-head keyword is “shoe store,” while “best luxury shoe store Los Angeles” is a long-tail keyword. It’s best to incorporate various types in each page in your website to allow Google to detect its relevance.

Although keywords are important for SEO, it’s best not to overdo it because it may cause search engine algorithms to flag your site for “black-hat SEO,” which are disapproved practices that attempt to manipulate search results. Keep the focus on your keywords, but do not use them in more than 3% of the text on each page. In doing so, you’ll hit the sweet spot and improve your chances of landing a spot on Google’s first page.

Get Professional SEO Services Today

SEO is a crucial part of any business’s digital marketing strategy, as it allows a website to become more visible and gain more traffic. This process empowers lead generation and getting more sales, which can help a company grow and thrive in a rapidly evolving environment. 

Keywords are at the core of SEO, so it’s best to use them wisely. Now that we’ve established this, tune in for the next part of this comprehensive guide, where we’ll discuss the best practices for improving organic SEO!

If you’re looking for professional SEO services in Los Angeles, Social Cali has you covered. Our agency can help your business use the best practices to drive organic traffic, enhance your search engine rankings, and achieve growth through our customized solutions. Contact us today to learn more!