Intelligent tools that automate Google Ads management can reduce the pressure that comes with the job, while still generating excellent results for your campaigns. However, they cannot relieve you of the burden of data analysis, which is an ongoing, difficult, and time-consuming task. As a result, many people opt to outsource this task to an agency.

Marketing data pipeline

A marketing data pipeline is a crucial component of any enterprise-level marketing strategy. It collects and stores data from multiple sources and moves it to a centralized location for reporting. This way, marketers can view and analyze data and identify key growth opportunities. The pipeline can connect various data sources and automate the management of different campaigns.

Agencies used to have to manually gather and merge data from different programs and platforms in order to analyze performance.

 But with the advent of the marketing data pipeline, marketers can automate these processes and integrate multiple vendors into one system. The pipeline also enables marketers to gather data without custom development or big investments. It guides marketers through the steps of gathering data and populating a Google BigQuery database. In addition, it allows marketers to drill down into specific data challenges.

The quality of your data is the basis for decision-making and analysis. A marketing data pipeline consists of five components that help ensure accuracy, integrity, and actionability. A data pipeline starts with raw data, which is collected using various tools. Then, it continues by transforming it into a format that marketers can use to optimize their marketing strategies.

LOCALiQ

In the digital era, small businesses need to understand their customers better. To do this, they must analyze demographic clues and measure the effectiveness of their online efforts. LOCALiQ is a Web-search marketing service that helps businesses target advertising according to customer demographics. It also aims to integrate mobile applications into the advertising process. It offers an array of tools and services, including Google Ads management.

LocaliQ's proprietary technology enables it to optimise advertising campaigns across different platforms, including search and social media. By identifying how consumers interact with different media, the company is able to adjust budgets to achieve the best results. The company's optimisation technology, called Cross media optimisation, is the first of its kind in the UK and uses data-driven algorithms to automatically optimise a client's advertising campaigns.

The best part about LOCALiQ is that you only pay for leads, not for clicks. This is a huge advantage for local businesses. It allows you to pay for ad placement in a priority position on the search engine results page.

PPC Signal

PPC Signal is a tool that helps you identify and fix problems with your campaigns. It also helps you find opportunities and risks in your campaign. For example, it can identify abnormalities in data. Moreover, it can help you determine whether a specific device type is profitable.

In PPC Signal, you can select the amount of data you want to analyze.

You can also clear individual filters. You can also choose to view the data daily or hourly. The paid version allows you to customize the frequency of analysis. The free version provides a single analysis every day.

Signal is also available for discovery and display campaigns. It uses audience segments to make smarter decisions. However, the cost of clicks may increase or decrease greatly. It can be a good option for businesses with low budgets. However, if you have an unreliable data, it can prove counter-productive.

Managing multiple Google Ads accounts

For large enterprises, managing Google Ads accounts can be overwhelming. With multiple campaigns on different accounts and tens or hundreds of accounts, it can be difficult to keep track of all of the different details. Luckily, there are several powerful tools that help you manage multiple accounts in one location. To get started, download the free Google Ads editor. This tool will help you organize all of your data into a centralized database.

Once you link your Google Ads Manager account to your Google Ads account, you will get a notification from Google that you can manage more accounts. You'll need to choose how much access you want to have to the other accounts. To do so, enter your 10-digit Google Ads account ID, which is located in the upper right corner.

Conclusion

If you're managing multiple Google Ads accounts for your business, you can also use a Google Ads manager account. This tool allows you to monitor, control, and compare multiple accounts. It also allows you to copy data from one account to another, run reports, and merge multiple invoices into a single monthly statement. A Google Ads manager account is particularly useful if you run several ad campaigns for different clients. This account is free to use and offers many benefits.