Keyword cannibalization occurs when multiple pieces of content are targeted for the same or very similar search terms. While this decreases the likelihood of another page ranking higher, there are ways to avoid keyword cannibalization. Here are a few examples. Keyword stuffing is an easy way to reduce your chances of ranking well on Google. Keyword stuffing can also be a problem when two or more articles or pages use the same or similar search terms.
Cannibalization occurs when multiple pieces of content target the same or very similar search term
When your site ranks for more than one keyword, you have a problem known as keyword cannibalization. Essentially, your website is ranking for a keyword that you already rank for, which reduces the amount of traffic you get from that particular keyword. This is bad for your conversion rates because your visitors may spend more time finding information about the subject. In addition, your content is being presented to users in a way that makes them more likely to leave your website than stay.
There are several ways to solve keyword cannibalization. One way to improve SEO is by using a ranking tracker to discover keywords that your audience will find relevant to your content. Another method is to write long-form articles with a variety of keyword-targeting strategies. Using a rank tracker like MarketMuse Optimize will help you determine which approach to take. Many people with several entries in the SERP do not complain about keyword cannibalization, but rather they have a strategy and know how each piece of content fits into the overall plan.
Another method to combat this problem is to rewrite your content. Creating original content is challenging, but if you are expanding your website, the chances of keyword cannibalization increase. Instead of trying to get the same result as another site, you should decide when to update your content or replace it with new content. And if you can't do this, try outsourcing your SEO to a company that offers website creation services.
Cannibalization decreases the other page's chances of ranking higher on Google
The common misconception about keyword cannibalization is that it will lower the ranking of the other page in search engines. While this is partially true, there are many more reasons why a single page can't beat a website that focuses on the same keyword. Cannibalization also confuses search engine bots, which may end up showing the wrong page for the keyword.
To solve keyword cannibalization problems, one must change the internal linking structure of the website. A 301 redirect will fix this issue. Another option is to rewrite internal links. In a case where one page is ranking for two different keywords, cleaning up the site can help resolve the issue. Many eCommerce companies have single product pages that rank for range terms. In such cases, it is possible to set up a subcategory for those products.
It is not always easy to eliminate keyword cannibalization. There are several reasons why this can happen, including CMS constraints or specialized PPC landing pages. But whatever the reason, the main problem is that cannibalized pages will have lower conversion rates, diminished authority and fewer conversions. While this strategy can make a page seem more relevant and authoritative, it will lower its chances of ranking higher on Google.
Ways to avoid keyword cannibalization
Keyword cannibalization is when two pages have the same content and the search engine is unable to decide which to rank higher. This problem occurs on a large number of sites, and cleaning it up is an essential SEO task. Here are some ways to avoid keyword cannibalization and keep your site's content unique and fresh. Read on to find out how. Listed below are some ways to avoid keyword cannibalization.
Keep in mind that keyword cannibalization is a real issue for e-commerce websites and SEO packages. This problem occurs when many pages and products have the same name and URL. One way to limit redundancy is to give each page of your site a unique URL. In addition to URLs, link building is an important strategy for avoiding keyword cannibalization. When done properly, link building can have a huge impact on the success of your site.
Conducting a content audit will reveal any issues related to keyword cannibalization. A content metadata audit can help you determine if you are in a situation where you are penalized for duplicate or similar pages. To do this, search for similar queries in the Ahrefs Keyword Explorer tool, which can show you the competing pages for a particular keyword. Once you've identified these pages, you can filter the keywords to find the most common culprits.The body content of your post goes here. To edit this text, click on it and delete this default text and start typing your own or paste your own from a different source.
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