In essence, Pinterest is an online platform that’s all about sharing ideas. And because of its popularity in online communities, several companies have also taken an interest in this social media network in advertising products through the concept of idea discovery.

Unfortunately, promoting on Pinterest is a lot more complicated and diverse than other social media platforms. Thus, we’ve compiled three of the best practices when it comes to Pinterest advertising to make it so much easier for you to come up with an excellent marketing strategy.

1. Understand How the Keyword Algorithm in Pinterest Works

Unlike other social media networks and search engines, the keyword algorithm of Pinterest differs in how it matches inquiries to content. Currently, this platform only yields broad matches, which is why thousands of seemingly related results come out when an online user inputs a particular keyword.

Nonetheless, Pinterest is working hard to get closer to exact match, just like most platforms, to narrow down results to relevant content. But for now, it would be wise to use related keyword suggestions and guided search keywords from the network to increase your visibility at first.

2. Group Pinterest Campaigns According to Keywords and Themes

Pretty much like how you organize content in your website, you have to follow a specific program in arranging and structuring your pins and campaigns. For instance, if you’re a brand that offers healthy meal subscriptions, it would be helpful to create campaigns that focus on different diets like vegan, paleo, and gluten-free.

Incorporating a thematic layout does not just enhance the overall appeal of your profile but also improves user experience (UX). As it makes various pins a lot more accessible, your potential customers will find it easier to find related information about the product or service.

3. Stick With the Vertical Ratio Structure in Organizing Your Pins

Pinterest gives users the freedom to publish photos and images in all aspect ratios. However, it’s essential to note how pins are displayed or presented to make the most out of this discovery platform.

In general, experts and marketers recommend that you stick with a vertical ratio structure in organizing your pins in the platform. And according to Pinterest, the optimal pin size is a 2:3 proportion, which is why it would be best to stick to taller images and threads than wider ones. In this way, your audience will find it easier to scroll through your pins, even when they are using a mobile device.

Conclusion

Admittedly, advertising your brand and product on Pinterest differs from promoting on other social media platforms. In a way, this platform breathes life into the saying that a picture is worth a thousand words. For this reason, traditional marketing strategies used in most digital platforms are unlikely to work. That being so, you need a different approach when it comes to launching marketing campaigns on this social network. But if you perpetually heed the tips and practices above in mind, you’ll find that it’s not at all that difficult to create a strategic plan for a successful Pinterest advertising initiative.

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