Hiring social media advertising professionals and SEO service providers is an excellent investment because marketing specialists help fulfill a business’s goals. Among the wide selection of platforms, LinkedIn advertising is one of the best in the market simply because it allows the brand to connect with professionals, employee candidates, and marketing leads in the industry.

Through the platform, businesses can choose the type of advertisement they can run depending on their campaign. The types of LinkedIn ads are as follows:

• Text advertisements - This works through pay per click or cost per impression. Either the company pays each time someone clicks on their as or every time 1000 people view it.
• Sponsored InMails - This is an effective way to reach interested leads directly through personalized advertisements. A sponsored InMail is text-based, and sending one means that the ad now goes into the user’s inbox to read.
• Sponsored content - This is the most common type of advertisement wherein ads appear in a user’s feed when they scroll down.

All three types of LinkedIn ads are great in targeting many interested professionals and curate an ideal audience. It propels leads, boosts brand awareness, and fosters relationships if the company matches the ad with its business goals.

Now that you know your options, here are three practical tips to make the best out of LinkedIn advertisements.

Choose a Format That Matches the Campaign

The ad format is highly dependent on the content and campaign goals. There is an array of advertisement formats to choose from, including:

• Text advertisements - This format only contains text and is usually found on the feed’s sidebar and through sponsored InMails.
• Single image advertisements - This is the usual ad on the platform that contains a high-quality photo and some text.
• Carousel advertisements - It allows the brand to feature various photos to showcase its products.
• Video advertisements - This is great in educating the audience quickly and an effective way to be memorable.
• Spotlight advertisements - This type allows a business to exhibit their products and direct them to their website. Because when a user clicks on the spotlight ad, it will lead them to a landing page or the product page.
• Follower advertisements - This option promotes a LinkedIn profile to attract users to follow the page.
• Job advertisements - If the company is looking for a recruit, LinkedIn job ads effectively seek new employees.

Craft Relevant and Personalized Ads

Clients want to be valued and included in a business. So, to widen your reach and increase engagements, personalize your advertisements’ content to provide a unique experience to your potential leads. 

Customization is a critical element in advertising campaigns as it allows the business to target specific demographics that fit their niche and create a higher chance of success. When developing and writing advertisements, make sure that the content appeals to the target audience based on their interests and behavior.

Conduct a Test Run

After planning and producing the advertisement, don’t launch it right away. It is crucial to test it to ensure its effectiveness. To pilot the quality of the ads, run A/B tests on LinkedIn by showing two versions of the ad to the same audience and observe which one generates more clicks, leads, and interactions.

Conclusion

LinkedIn is a great platform to promote a business and reach professionals in your industry. Ensure the effectiveness of the ads by determining your target audience’s preferences and matching the type of advertisement and content to that data.

Are you ready to skyrocket your business through social media? Social Cali is a full-service digital marketing agency that can assist you with social media marketing services, PPC ad campaigns, website design, and more. Get in touch with us now for a free audit!