If you've recently noticed a decrease in traffic on your website, it's important to look at why. Many times, changes to the content or internal linking of your website are the culprit. Even if your website isn't large, poor technical SEO can lead to a sudden drop in traffic. Boost your SEO rankings with Atlanta Digital marketing services.

Another reason your traffic dropped is because your website had a lot of duplicate content. Duplicate content confuses search engines and results in lower rankings and less traffic. To avoid this issue, make sure your site is free of duplicate content. If you've changed your content, be sure to check it for duplicate content before releasing it. Occasionally, server overload can also be a cause. If this occurs, consider upgrading your server or using a content delivery network.

Changes in Google's algorithm may also cause a sudden drop in website traffic. In this case, your website may lose links that once led to higher rankings. In this case, it's important to update your keyword strategy to reflect this new change.

If your website's SSL certificate is not up to date, you may experience a drop in traffic. The SSL certificate protects the data that's sent between your site and your visitors' browsers. Without this, your website's visitors may see warning messages and click away. You can acquire an SSL certificate from your web-hosting provider or a third-party provider.

Another cause for a drop in website traffic is redesigning your website. This can make it take longer for the site to load and can hurt traffic and rankings. Make sure to plan your redesign carefully and implement QA for your website. QA will help you identify the reasons for the change and fix any issues that may have affected the site's performance.

Another reason for a sudden drop in website traffic can be a change in Google's algorithm. Google's algorithm is complicated, but it rewards websites that provide great content and a good user experience. Optimizing images and videos can help your site's page load time. In addition, you can opt for a content delivery network to boost your site's speed.

Unreliable data is another factor that may be causing a drop in traffic. For instance, your analytics program may not be accurate if you changed your tracking code. Moreover, your website could have been modified to use an analytics plug-in. These issues can lead to issues in analytics reporting.

Other reasons for a sudden drop in website traffic can be related to a loss of organic rankings. In addition, your site may be penalized by Google for some reason. In this case, it's best to look into your website's analytics.