There are many reasons why a website fails to rank. While some sites are simply not good enough to be able to compete with their competitors, others are simply lacking the relevant links. If your website is new to the world of digital marketing, you may not be aware of some of the factors that influence ranking. Luckily, it's not impossible to create a team of experts that will work to optimize your site for maximum visibility and SEO success.

One of the most important factors for SEO is internal linking structure. A clear structure helps Google understand your site better, which in turn will increase your chances of ranking well. Focus on internal links to your most important pages and posts, and make sure these links are of high quality and add value for your visitors. If your site doesn't have enough internal links, Google will be unable to understand the structure of your site and will place them on the third page.

Your website's page load speed can play an important role in Google ranking. A broken caching function or empty markup served to Googlebot can negatively affect a site's ranking. You can test the speed of your site by using Google's Fetch and Render tool. Google has confirmed that other web vitals and UX signals can also affect its ranking. If you find that you're losing valuable links, you should make changes to your keyword strategy.

Another major factor is your website speed. Google now looks at your website's load time to determine if your page is fast enough for users to access your content. If it takes longer than your average page load time, it will be penalized by Google. Slow pages are more likely to bounce, which affects rankings. Try increasing your site's page speed. You can also use free tools to test your site's loading time. Order Best SEO services for Guaranteed rankings.

Another factor that influences ranking is your website's social activity. The top results are exceptionally active on social media. Posting on social media doesn't have to be difficult - simply post blog posts to Facebook, interesting events on Twitter, and funny pictures on Instagram. The more active you are on social media, the better your website will rank. If you don't post regularly, your website may be penalized.

Don't forget to check if your site has no-index meta tags on its pages. They can prevent your website from being indexed by search engines and reduce the time users spend reading content. By making sure your content is unique, your visitors will be more likely to stay on your website. If your site is not having these tags, Google will penalize your website.

Another major reason for low-ranking on Google is because your site isn't getting enough traffic. High bounce rates cause search engines to alert. Consequently, your website's ranking can suffer. Your website's average time on site (ATV) is an excellent indicator of how engaged visitors are with your content. If your visitors spend too much time on your website, they're probably not interested in what you're selling. This can also indicate problems with the user experience. For example, if your site takes too long to load or perform a process, you need to investigate the issue.

Mobile-friendliness: Google's mobile-first indexing started in 2016. Previously, web designers prioritized building desktop versions. Now, mobile usage has exceeded desktop usage, so you must prioritize your mobile version. Another factor that has influenced mobile search is geolocation. If your site doesn't load fast on mobile devices, you might be penalized. That's why you should invest in a mobile-optimized website.

Lack of relevant links: Your website may be losing search traffic because its competitors are better at optimizing their content than you are. Inbound links that don't point to your website's home page may also be dropped. They can point to lower-ranking pages or be broken. You should remove or replace these broken links if possible. Otherwise, your ranking can decrease significantly.

Bounce Rate: Besides being able to determine the number of people who visit your site, you should also monitor the number of visitors who leave the site after visiting one page. A low bounce rate means that your website is engaging, while a high bounce rate is indicative of a website that has little content and is uninteresting. If your bounce rate is high, you should consider making some changes to your content strategy to increase the chances of converting your visitors.