They say that in life, we can’t really have the two best things at once. It’s either you choose that red dress or blue top. Swoon over the romantic sights in Paris or admire architectural landmarks in Italy. Indulge in chocolate or dig into some pizza for your cheat day. 

After all, life is a series of choices. It may be challenging to make one good decision and stick with that one in the long term. Sometimes, you may find yourself weighing the pros and cons between two things before going for your choice. 

This is the same dilemma every marketer experiences. Even the best white label PPC agency sticks with its one specialization, while some digital marketing companies usually only market one service at a time. 

But what if you don’t have to choose between two great things? What if you get to offer two of your best services to a client at the same time, and it turns out that integrating them works for the best? 

If your online marketing company specializes in both PPC and social media marketing, then you’re in the right place to find the best tips to integrate these services. 

Yes, you’ve read that right. They may work in different ways, but it’s possible to combine the two approaches and have them work collaboratively. Discover the best reasons why social media and paid search advertising can work together simultaneously. Read more to find out! 

1. Boost Your Social Media Presence with PPC Management 

You may find that an ideal scenario like this is too good to be true. That it could work only if you already have a good number of followers on your social media accounts. But what if you don’t? Or, what if one strategy currently can’t quite keep up with the other? 

One tip is to begin sending your paid search ads to your social media channels. If you don’t have many followers, maybe it’s time to restructure your content creation and engagement strategies. Perhaps it’s time to reconsider if you’re posting content that’s valuable to your target audience. 

If you’re not sure, check out the indicators that your social media strategy needs revamping. 

Another reason why PPC and social media go together is to go with the trends. The great thing is you can use PPC management to shift the traffic to your social media accounts. Pick viral news or specific trending topics on social media and integrate them into your ads. 

2. Engage Social Media Shares with Shareable PPC Headlines 

In line with tip #1, you’ll have to keep your headings and content compelling and exciting enough for your followers to keep on sharing your ads. You’ll have to think through every element, from the social sharing buttons to your layout, for them to stand out. 

Always remember to focus on delivering high-quality content. Spend time on your research and keep abreast of the latest trends. To boost your online presence, you have to keep chugging on all of your social media platforms. 

3. Build Brand Awareness with PPC and Social Media Marketing 

Once you’ve mastered the first and second tips, it’s time to take your brand even further. Expose your paid search ads to your visitors, then lead them to your social media pages. You can also leverage email marketing to target PPC to existing customers to allow retention. Finally, constantly check the analytics to see where your leads are coming from, then use one medium to redirect them to another. 

Final Thoughts 

Social media marketing relies on engaging posts, while PPC is all about paid efforts. While they work in different ways, you can combine these two to create a hybrid strategy. If one of your services is lagging compared to the other, integrate them to boost it. If your social media advertising is in good shape, you can use it to direct traffic to your website. There are ways wherein social media and SEO can work together as well.

If you need help promoting your business using a multi-channel strategy, it’s best to get support from a full-service digital marketing agency. Social Cali offers bespoke digital marketing solutions, including SEO, paid search ads, and social media marketing services to boost your business. Let’s collaborate today!