Many businesses nowadays use a wide range of online ads that allow them to reach their target market anytime, anywhere. For the most part, their strategies are successful, being able to garner new leads and customers towards their venture, boosting their numbers in the process. However, not all businesses experience this same level of success. For whatever reason, some still cannot gain traction online even though they are using the right marketing strategies.

No one is clicking their ads, interacting with their community managers, or even taking time to comment and share their content. You may be asking what went wrong? Well, the truth is that the platform where the ads were posted would also come into play. Facebook has been a viable option for everyone, yet still, the correlation between the platform and the demographics of your business is still a factor that may determine your promotional efforts outcome.

If you are going for a more corporate audience, look no further than the LinkedIn platform. Besides the fact that they would fit your criteria for a great corporate and creative target market, they also offer a lot of ad types that you may use for your venture.

If you want to know what some of these most common ad types are, we have listed a few of them below for your reference.

1. Direct Text and Display Ads

If you really want to target your demographics, then we have good news for you. Unlike other online platforms, LinkedIn enables you to send your text and image ads directly towards your audience, appearing in homepages and even in other people’s inboxes. It may look intrusive at first glance, but no need to worry; you are sending them all to people with similar interests. This means you are hitting your mark rather than sending your promotional materials to random markets and hoping for the best.

This is made even better by the fact that the corporate landscape in the platform is varied, so even though you are not addressing the ads towards a specific market, they may refer connections to your ads.

2. InMail Ads

If you are not content in sending out your ads via private messages, you may also choose to e-mail your materials directly in their official account. Of course, you have to coordinate with LinkedIn about this so as not to appear as a spammer, but once you have validated your company’s marketing strategy, you will be given a chance to send out your ads to a tailor-fitted audience.

Keep in mind that there is still a limitation to this, as you may only send them all one e-mail every 60 days. Nevertheless, this moderation is a way to certify your legitimacy, as B2B companies see constant barrages of e-mails as a nuisance rather than venture opportunities.

3. Follow Company Ads

Basically, these are like Facebook’s campaigns and sponsored content. Remember that your goal is to attract your target audience by following your page. Doing so lets them receive more updates from you regarding new products, services, and even open hiring opportunities. As with all types of content online, the execution of your ad will still play a vital role in whether or not many of them would follow you.

Be smart about your requests and see to it that you are ready to answer all of their questions about your company.

Conclusion

These are just some common examples of LinkedIn ads that you may use to your company’s advantage. If you happen to be running a B2B business or one that greatly operates within the field of corporate services, feel free to apply them to your venture anytime.

By using direct text and display ads, InMail ads, and follow company ads, you might just gain more traction in an unlikely marketing platform, and that is none other than LinkedIn.

If you are looking for a company that offers social media advertising services, look no further than our expertise here at Social Cali. We are a full-service digital marketing agency specializing in SEO, Google ads, Facebook ads, content marketing, amongst other things. Contact us today and let us work on your LinkedIn promotional strategies.