If your business thrives in the digital space, you should learn to optimize your business website’s performance if you still haven’t. An effective way to do it is by employing several SEO services to guarantee results. 

One of these services is link building, which increases backlinks, otherwise known as inbound links, to your website. It’s one of the factors that helps Google determine a site’s popularity and credibility, thereby improving its ranking. As a business, you want to improve your ranking to help you get more site visitors and increase your conversion rates.

Link building is a laborious process, and it can take time to build a solid network. However, it’s a valuable investment to make for your business to ensure its long-term success. Partnering link building with an expertly made web design will result in your business gaining popularity, relevancy, and integrity much faster. 

If that’s something you’re interested in, here’s how you can improve your link-building strategies:

Establish Relationships with Credible Sites

It’s crucial to be intentional with your link-building strategies. Google puts more importance on backlinks from credible and popular sites because that tells them your website also holds credible information. 

It’s also best if the websites are related to your business. For example, backlinks from online lifestyle magazines would do well for you if you provide gardening services. It’s also better if the content surrounding the backlink is relevant to your business.

Optimize the Anchor Texts

Another way to improve your link-building strategy is to optimize the anchor text. An anchor text is a word or phrase that the link is attached to, and it’s usually formatted as an underlined blue font. Optimizing your anchor text means making sure the word or phrase is related to the link.

Google uses the anchor text to learn the relevancy of the backlink. The more relevant it is, the better your website’s ranking will be. It also makes the backlink more cohesive to site visitors.

Take Advantage of Other Link-Building Opportunities

Link building is more effective as a strategy when you make an effort to be proactive about it. The thing is, your backlinks can grow organically as long as you maintain the legitimacy of your business. However, this could take a long time. Being proactive about link building speeds up that process.

You can be proactive in numerous ways, such as signing your business up in directories, adding backlinks on all your social media profiles, and posting job opportunities on reputable job websites. Other methods include getting involved with your local community’s media or dabbling in some guest blogging. Doing any of these things increases your website’s exposure to more people, and they’re a good start in building your network of backlinks.

Conclusion

Link building can often be an overlooked SEO service, but it’s one of the essential factors that improve your business’ exposure and ranking. You can do all these strategies yourself if you’re a small business owner. However, having a dedicated marketing team who can formulate comprehensive strategies and take advantage of backlink opportunities will give an even better outcome.

Link building can greatly improve your website’s relevancy and credibility, which are two things Google takes note of when it comes to SEO rankings. If you want to boost your business’ performance, it’s a good idea to invest in this service.

Social Cali is a full-service digital marketing agency offering SEO services, social media marketing, and website design services. Contact us today for more information!