The best way to increase open rates in your email marketing campaigns is to use an effective welcome email. This email should set the expectations for your subscribers, deliver on that promise, and contain a primary CTA. It should also include one or two images, as they build social proof and increase your subscriber's confidence. And remember to make the email as short as possible! To get started, follow these tips:

Preheader text needs to have one goal

A preheader text is the first part of your message, and it should have one goal: to generate curiosity. The subject line and preheader text are two of the most important aspects of your email. Because subscribers tend to skim, you must deliver your message in under a minute. That means you must capture their attention within a few seconds and lead them to your CTA, landing page, or website.

The first goal of the preheader text in your welcome email is to drive engagement. It is a proven fact that welcome emails have the highest open rates. Consequently, you can use this opportunity to sell your product. Online business coach Graham Cochrane used the welcome email as a lead-generation tactic. His subscribers were encouraged to sign up for a free webinar, which he then followed up with a sales pitch. His approach led to an eighty percent increase in sales.

Images are a great way to build social proof

One of the best ways to build social proof in a welcome email is to use customer pictures. Whether you're doing it in one-off messages or full-blown email campaigns, including customer photos in your email can increase engagement. Not only will it give your prospects an insight into what your audience likes, but it will also let them see your products in action. This way, your prospect will be more likely to buy from you.

Another great way to build social proof is to include images of happy customers. This can be done using a DIY photo editing tool. For example, you can write your welcome email over a hero image, or you can use PicMonkey's collage tool to combine various products into one. Finally, you should ensure that your welcome emails are responsive across all devices. By providing a mobile-responsive design, you will make your customers' lives easier and increase email engagement rates.

Subject line is the best tool to increase email open rates

You can boost your email open rates by incorporating an effective subject line. A well-crafted subject line can provide a valuable message within the shortest amount of time. Whether you want to announce upcoming events, promote a new product or inform your subscribers about a new product, the right subject line can convince them to open your email. And that's not all: a great subject line can be the difference between zero website traffic and a successful business.

In a recent study of over 115 million emails, researchers found that a number within the subject line increases email open rates by nearly 50%. Including a number helps set the right expectations for your readers and piques their interest. When used in a subject line, at least one number, an emoji, or other visual element can increase your open rate. This is the reason why you should use at least one number in your subject line.

Asking for more information in the body

The body of a welcome email is an opportunity to introduce yourself to your subscribers and build trust. Without an introduction, you will likely leave them feeling isolated, confused, or even confused. This will likely lead them to feel less comfortable using your service or following you on social media. By asking for more information in the body of your welcome email, you will build trust with your audience and make them more likely to purchase your product or sign up for your newsletter.

Including an image in the body of your welcome email is an effective way to break up text and increase click-through rates. However, remember that email messages with more than three images are not easy to read. Moreover, they load slowly and don't look good on different devices. To avoid this issue, only include one image in the body of your welcome email. It should be consistent with your brand's style and not distract from the content.