An ecommerce platform lets you build and start an online store experience, make sales, and fulfill orders. Most people think an ecommerce platform is like a website builder: you simply list new products and accept payments online. But they can do so much more than that. Your ecommerce platform acts as the control center for your entire business, controlling everything from inventory to marketing, giving you all the tools you need to sell online and provide customer support.  You can get help from SocialCali Digital Marketing company for any type of online marketing.

A target audience is the group of people your marketing efforts are focused on. When starting an ecommerce business, knowing your ideal audience is critical. It helps you find new customers easier and attract interested buyers to your website, resulting in higher conversion rates and more sales. 

Once you know what you want to sell, the next step is to choose your brand name and create your brand assets, such as your logo. For some, this step might come very easy and for others, this can be very challenging. One way that businesses often weed through name ideas is by going to a domain name registrar, such as GoDaddy and searching for available domains. The reason is, ideally, you want your domain name to match your business name.

If you’re not sure where to begin when creating your logo, Canva is a great place to start. It offers dozens of free and easy-to-customize logo templates. In case you don’t want to try your hand at logo design, you can always hire someone to do it for you from platforms like Fiverr and 99Designs.

Shopify is a fully hosted eCommerce solution that starts at $29 / month (paid monthly or yearly upfront to earn a discount). It’s a hassle-free solution where you just log in and start selling. The downside to Shopify is that it gets quite expensive, and your payment options are limited unless you pay additional fees. This is why most users choose WordPress + WooCommerce because of the flexibility it offers. It does require some setup, but it’s worth doing it in the long run. WordPress is the most popular website builder and WooCommerce is the world’s largest eCommerce platform

The best way to promote your online store depends on your business and the products or services you’re selling. Successful marketing campaigns contain many, if not all, of these strategies at the same time. Try a few different methods and see which ones work best for you.