Mobile users are goal-oriented and want to achieve their aims in the most convenient way for them. This is the reason why companies are becoming more focused on developing mobile sites that offer easy user navigation and excellent functionality. 

Recent studies have shown that certain key factors make an excellent mobile site and an effective web design. These factors fall under categories such as navigation, search, and many more. 

In this article, we will discuss crucial design principles that can help you design a mobile site that will serve the needs of your visitors and grow your enterprise. 

Site Navigation

1. Pay close attention to developing your home page and ensure that they immediately present what users usually look for. 
2. Users do not like scrolling through a long list of menu items, so make sure to design a concise yet informative menu on your homepage.
3. Emphasize the calls to action on your website. Remember, you want to turn these visitors into paying and even loyal customers. 
4. Huge promotions plastered on the front page frustrate visitors and do not encourage them to avail your service or product. Keep promotional graphics unobtrusive and make sure that they do not make it inconvenient for users to click on other elements of interest on your site.
5. It is highly recommended that you create a function that lets users go back to the home page just by clicking the logo of a mobile page. This is a common site function that visitors deem necessary. 

Site Search

1. Mobile users usually visit sites to look up information they need. Given this, make the search function on your site visible, easily accessible, and highly functional for your visitors. 
2. Take advantage of products such as Google Custom Search to streamline search results on your website. These tools help you suggest related questions or correct misspellings, making results more relevant to your users.
3. Put filters in place to narrow down search results for your visitors. This is another way to make searching quicker and more efficient. 

eCommerce 

1. Let visitors on your site purchase even as guests. Making it mandatory to sign up for an account will just drive these potential customers away instead of encouraging them to make a purchase. 
2. Make it easy for users to complete tasks on any device. Do not expect every visitor on your site to finish a transaction the first time they’re visiting, so give them various options to save or share links they can come back to later on.

User Experience

1. Create a dynamic website layout that can adapt to the size and complexity of your visitor’s device. 
2. As much as possible, avoid layouts that require users to scroll horizontally and work on producing content that can be displayed well at all widths. These factors also help your site rank better on search engines. Employ the expertise of an SEO agency if you need suggestions on improving the user experience on your site for optimized ranking. 
3. Do not put up a “full site” label on your page. This suggests to users that the mobile site they are currently viewing lacks information they need, possibly making them abandon browsing altogether.
4. Clearly communicate why you may need your visitor’s location. By default, it is better to leave any location fields blank until the user chooses to fill them in.

Conclusion

Various factors affect the effectiveness of a mobile site. By remembering and following the ones mentioned here, you are already taking a huge step toward designing a mobile site that your visitors will enjoy using and keep coming back to. 

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