Link building is one of the best digital marketing strategies businesses can execute these days, organically growing your business’s search engine optimization and steadily improving your customer acquisition. However, big companies may be pouring their hard-earned funds into a campaign to no avail, from lackluster to zero results. 

There could be many reasons why your link-building campaign isn’t generating the optimal results that you’re seeking from its execution. It’s best to connect with digital marketing professionals to identify those wrongs and to rectify them, ultimately improving your link building for your SEO.

Here are some of the errors that your team could address:

1) Irrelevant Websites

Link building campaign is at its most effective when the websites that are linking back to your website are relevant. Search engine algorithms operate by checking the niche of a website, so it’s important to get suitable referral content on similar sites.

For example, if you’ve been having beauty and skincare sites link back to your website about business and finance, that wouldn’t do any good. Allow a digital marketing professional to connect you with appropriate sites that would create link relevance.

2) Lack of Referrals

One of the main elements of link building is having a referral link that goes back to a landing page on your website. However, some content may not generate the best traffic, nor would they appropriately include the links.

The problem may not be just with your link building but your company’s overall content marketing. Both aspects of your business marketing should be improved, so it’s best to have a knowledgeable expert to increase traffic and curate effective backlinks.

3) Lost Referrals

Although link-building efforts are pursued, your team may have overlooked certain areas that could’ve caused lost backlinks. For example, a secure website or a deleted page can gravely put referrals down the drain.

Digital marketing professionals can check your website’s log, as well as the Lost Backlinks or Lost Referring Pages report. By pinpointing those losses, your team can work on reaching out to the site owner and getting the relevant page back up.

4) Poor Campaigning

A plain reason why your link-building campaign isn’t effective is that the campaign was poorly made. Domains that are referred to your website are insufficient. Multiple referral links only count as one domain on a search engine algorithm, which doesn’t do much for your SEO.

It’s important to plan a working campaign to ensure a steady link velocity. It’s ideal that your website collects a number of links over a long period and at a constant amount that would be recognized by Google, Bing, and more.

5) Strong Competition

The digital space is filled with so many websites as is, so plenty of businesses are pushed down or to the sides. However, that should only serve as more fuel for companies that need to place more effort into their strategies. Boost your link-building campaign and improve your SEO further in order to optimize your site, as well as to compete and surpass your rivals. 

Conclusion

There are many other specific reasons why a link-building campaign isn’t doing as well as you thought it would, but provide it with opportunities to be improved. With the right people working on the strategy, it should be able to work much more efficiently.

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