Potential business growth has never been higher, thanks in part to social media. With over 3.5 billion active users around the globe, companies have an equal footing to reach out to customers provided they have speed Internet connections and updated social media accounts.

But how can you reach success if you haven’t gotten on it yet? It’s time to start building a social media strategy from the ground up, starting with these four steps to success in any social media your business uses:

Step 1: Refresh the Interface

Blank social media page info is worse than zero content. Your company’s or brand’s information is its online calling card. They let customers know who you are and what you stand for, and they are not going to scroll through a month’s worth of content to figure that out. That’s why you have to fill out the following touchpoints:

• Profile picture: Give your company or brand a face to the name. Make sure the pixel size is 2048x2048 or slightly lower, so the image remains clear when visitors click on your profile photo.
• Banner photo: This adds another visual dimension to what your company or brand is. We recommend placing a CSR- or PR-related event picture here.
• About: Write four to five sentences about what your company is, when it was established, the key people, why it exists, and what products and services it provides.
• Office hours: People want to know when they contact or even visit you.
• Other links: Redirects viewers to your main website or eCommerce store for potential sales conversions.
• Address: In case customers want to visit you, they’ll know where to go.

Step 2: Plan Content with a Calendar

Once your social media bio is up, it’s time to fill it with relevant content. It can be about a particular product, event, or any other media related to your business.

Schedule your posts using a calendar for maximum timeliness. For instance, if you have a brand new product launch for bubblegum-flavored chips, prepare teaser posts for the pre-launch, main content for the launch date, and viral content post-launch to increase visibility.

Planning keeps the momentum going since you’re competing for the attention of customers with many other businesses.

Step 3: Determine Content Type

Here are the primary social media accounts you need and the types of content suited for each:

• Facebook: Terse, captivating posts with photos and videos. You can even mix both in one post.
• Instagram: Opt for videos and photos with even shorter, catchy captions and durations (one minute is too long). Make use of the effects to make your posts more engaging.
• YouTube: Best for creative, visual storytelling. Content can be as short as one minute to as long as ten minutes, or even longer if you can keep your audience’s attention.
• Twitter: Use for purely witty text content that engages the audience. You can also use photos or a short video.
• TikTok: Short, entertaining videos for maximum virality.

Choose which of these suits your company’s and brands’ tone or voice to convey your message.

Step 4: Be Responsive

One fantastic thing about social media is that it bridges the gap between businesses and customers. They can go straight to your direct messages (DMs) to praise, complain, or suggest ways for you to improve. Keep the ball rolling by replying to and considering their thoughts. Remember that businesses serve their customers, not the other way around.

The Last Step

Social media success requires applying these four steps right now! It’s not too late to make your business accessible to billions of social media users and let them know you’re there for them. Leverage its power to see your company reach heights you never thought possible.

Ready to take your business to the digital level? Call our team at Social Cali today! We’re a social media agency that can put your business on the online map through SEO, Google Ads, social media marketing, and more!